In business, every contact with your customer is an opportunity for expanding and growing the relationship. A phone call is nice but sending a business greeting card means that effort and consideration was put into the relationship. A greeting card can be sent as a reminder for an event, upcoming meeting or simply a thank you note. With the highly competitive market that we have today, having a good rapport with your customers is a way of getting ahead of the competition. There are a lot of reasons why businesses send greeting cards. You may want to attract new customers, enhance a current business relationship or show appreciation to those who have faithfully supported your business during the year. It is essential though to carefully design the card as a well-meant card can actually offend the recipient when it is not done properly. Choosing a poor design can also mean a lot of things to the people you want to impress. The recipient can take it as a sign that the business is not doing well or that they are not properly given the attention that they deserve.To avoid any trouble in getting the list of the persons that you would send the card to, update your list of names and addresses from time to time. For certain, you would gain new clients throughout the year. As you gain new contacts take time to add them in your list. This way you wont have a hard time addressing your greeting card or embarrass yourself by sending the card to the wrong person. It is also better to sign each card personally and handwrite the address as well. This may sound a lot work for you but if the business and the relationship are worth it, so is the extra effort. Remember that this is your chance to connect with your customers on a personal level so make it work. As much as possible dont also use computer generated labels as they may seem impersonal and make your greeting look like a mass mailing. If you are sending the card in time for a special occasion or holiday, make sure to mail them ahead of time to make sure that they arrive on the dot. And the best way to avoid the last minute greeting rush is to have all your envelopes addressed a few days before actually sending them out. You can have all the time in the world for designing, decorating and signing your greeting cards so make an effort to create them as stunning and pleasing as possible to make the recipients feel that they are well valued and appreciated.
Nobody likes a bully especially small business marketers. If youve ever felt like the little guy taking punches from a heavyweight champion, you know what Im talking about. Big business has donned its gloves, and is waiting to put "small business" down for the count.Ive got good news! Sometimes the little guy wins. Heck, it isnt easy and sometimes its a close call, but little guys do win and when they do victory is sweet!What can you do when youre being threatened by the bully down the street?1. Take a careful look at the CompetitionEvery business has its strengths and weaknesses. You need to be aware of both your competitors strong points, and the places where room for improvement is quite obvious.2. Be FlexibleDont expect your competitor to broadcast his next move so that you can be prepared to block it. Youve got to think a step ahead, and be ready to outsmart his next maneuver.3. Use a little JudoYou dont have to be big and brawny to successfully use Judo. Why? Its an art that uses your opponents momentum to trip him up. So what if you dont have thousands of dollars to invest in a campaign. When youre competition has invested his tens of thousands in one, youll be able to make a quick about turn and counteract quickly with a smaller campaign of your own. Hell either forfeit his investment or continue through, but loose steam. Im going to let you in on a little secret about your competitors that might encourage you. Although big businesses often have a wide variety of products filling their shelves, they often dont have depth.Think about it this way. You may run to your local department store and find everything ranging from make-up to camping equipment. The problem with that? chances are they dont have an extremely wide assortment of their products.This means that if youre an avid outdoorsman, you probably wouldnt be satisfied choosing between two cheap brands of tents when there is an amazing variety on the market. An outdoor related store could get one over on the big department store by offering the widest variety of fewer products in a focused field. Another asset about being the small guy, is that its easier to make a quick turn. Hey, how many managers do you have to get okays from to make a quick decision? Think of the weeks it takes for a local department store to send a request from a customer for a certain product to the regional or national management? Yeah, too long!As a small business, you can have a new product on your shelves within a week. If I were a customer wanting a new tent, Id prefer to not wait until summer was half over to get it.There are a lot of benefits to being the small guy. Dont take bullying lying down. You have what it takes to get the best end of the stick and come out a winner.
Are you your own worst marketing enemy? Hey, I'm sure you wouldn't intentionally turn customers away... but we all make mistakes. In the following article you'll find some tried and true ways to lose sales and kiss your profits goodbye!1. Distract ThemYou know what I'm talking about. You've been to Web pages where there were a TON of clickable links. You start clicking away, get 10 screens open... and yeah, you forget which is the original site and why the heck you were there in the first place!This one is especially true for Internet marketers. Let me ask you... how many clickable links are on your Web page? Don't send your customers to other places before you've made a sale. Once a prospect heads out for greener pastures, they'll probably never find their way back. 2. Give Them An Unpleasant SurpriseYou've probably made a purchase, got set to write the check and discovered extra fees that you weren't counting on paying. No one even mentioned them until you were sitting there with pen in hand. Maybe it was that vacation package you've been dreaming about for a while. You're left with a choice... grin and bear it, or walk off without the vacation.Nothing leaves a bad taste in a customer's mouth like last minute add ons to the price they pay. Yeah, sometimes they go ahead and go through with the purchase, but next time they'll think twice before they trust you to give them the real scoop on the price... if they ever return. Be up front! Are you planning to charge shipping? Don't wait until they've already made the purchase. Let them know right up front. When they already know it's part of the deal, they won't have a problem with the fees.3. Confuse ThemEenie meenie minie moe... Have you ever been there... which item is the better buy and the right one for you? It could be that you walked out without making up your mind, thinking you'd return later. But now for the biggie...Did you make it back?Customers who leave without making the purchase are at high risk for changing their minds about making the purchase at all. That's why it's important to keep the decision as simple as possible. Make it a "yes" or "no" choice and you've effectively guaranteed they walk out with the item in a bag. The marketing place is competitive enough without making things tough on the customer. These three keys to sending customers away, are keys you'll want to watch out for. Don't make the mistake of wiping out your own profits.
There are some things in life that are sure to happen. Yesterday was March 21, the Spring Equinox. On this day of the year there is a strange phenomenon that occurs. It is the same every year, on this day you can stand an egg on it's end for several hours. Every year for many years, I have been able to count on this as I have amazed people by doing it. It never fails, and it doesn't really work any other time of the year. In fact, later in the day, the egg will fall over after standing for several hours.It also never fails that a networking or marketing opportunity can present itself when least expected.On one Saturday, as I drove through downtown Atlanta on my way home from a morning networking function, I passed a downtown hotel that had a line of people around it a city block long. There must have been over five hundred people in line, all dressed in business attire. So I immediately looked for a parking space and rolled out onto the sidewalk to find out what was happening.It so happened that a very popular television reality show that was on every week called The A--------- was holding auditions in Atlanta. I did not spell out the name because I am not sure about trademark issues.When I found this out, I went deep into my pocket and pulled out my AtlantaEvent.com pocket billboards (small flyers with info on them). I walked around the corner to the front of the line and began handing out cards to everyone in line. Rather than taking time to network with everyone, I said to them, "This is the number one business site in Atlanta, be sure to check it out."Halfway down the block, I was accosted by a very large gentleman who advised me that I was not allowed to hand out flyers to the people in line. He was there working with the show (he had a special badge). Now if you consider the types of things that the participants of this show are expected to do, I should in reality be on the next show! But here he was telling me I could not do it.So being the extreme networker that I am, I went to the back of the line and began to work my way to the front. Each time the hotel security came by I would stop and act like I was waiting in line. As soon as they walked away, I resumed my process.Now wait a minute. Was what I was doing illegal? NO. I was doing exactly what the people in line were doing, I was handing out my card to people standing in line? Does the hotel own the sidewalk around it? NO. The sidewalks are owned by the city. Was what I was doing risky? Yes, although there was no illegal activity, I could have been physically removed from the area and detained against my will until they decided to let me leave.Was it worth the risk? YES. The people in that line were my target market. More than 500 people who want to be successful in business and I have just the tool to help them, AtlantaEvent.com.So what is the point of this article?The point is that sometimes it is worth taking a risk to achieve our goals. To be safe in all that I do would have deprived me of an opportunity to reach hundreds of prospects and people who can benefit from using the web site.Are you taking risks in your business to achieve your goals? Do you find yourself doing the safe things? I want to leave you with a quote that I have read and heard frequently recently. I wish I knew who said it so I can reference them, but here it is anyway.If you always do what you've always done, you'll always get what you always got.Take some risks and watch your business take off!
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